Internet Marketing Vs Traditional Marketing – Can I Abandon Traditional Marketing?

This is a common question raised by novices in Internet marketing. Actually, it reflects a misunderstanding of the whole concept of Internet marketing. Because of its reliably novel stage, there is a mystique attached to the concept by newcomers and so the question: If I go for Internet marketing, should I abandon traditional marketing (as if one should now exclude the other)?

My simple answer is – why would you? Internet marketing and traditional marketing should complement each other. The Internet simply allows you to extend your reach beyond the current confines of your traditional marketing system such that areas in the world that were previously beyond your reach can now be accessed through the Internet.

To better appreciate that, it would be helpful to know what Internet marketing actually is. In a nutshell, it means putting up a website where you can display the product or service you are selling, and then encouraging people to drop by your site so that you can have buyers or customers. Everything else you will encounter in Internet marketing, including what may initially appear to you as highfalutin terms – like search engine optimization, search engine submission, reciprocal linking, keyword research – are nothing more than part of Internet marketing strategies to bring people to your website so that you will have the chance of making a sale. Without people finding out your website, you will never succeed in Internet marketing.

To better visualize this, consider the example of putting up a store in the physical world. Your store is located in a vast empty prairie. How are you ever make any sale if there are no people around? No matter how good your products or services are, if you have no passers by, if people can not locate you, you're finished. You have a choice of absolutely shutting down the store – or start an aggressive marketing campaign so that people will get to know about the existence of your store. And if you are successful in enticing them, people may start flocking to you to patronize your merchandise. Your strategies may occasionally include distributing leaflets announcing your store, putting up giant air balloons where from a distance, people will spot you, advertising on mass media, an so on.

The same thing happens to a business website – your virtual store in the Internet. Much like that solitary store in the prairie, all business websites initially exist in a much much vaster cyberspace prairie where no one will find you unless you now adopt and implement the well known Internet marketing strategies. But here's the exciting part – the analogy between the physical store and the business website (your Internet store) ends when it comes to their probable reach for potential customers. In that example of a physical store, how far can you reach out physically to attract customers? Realistically, even with a massive advertising campaign, you will most likely attract only people who are living within your immediate locality. Maybe a radius of fifty kilometers is good enough. Beyond that distance, people will find it impractical to still go to your store to buy anything. But not so in the Internet marketing model. You can be in the middle of the Sahara but your website can be found and access by anyone all over the world where you have Internet connection and where people will need your product or service! That's how massive you can get in Internet marketing!

Now, going back to the question – should you then abandon traditional marketing? That question sounds to me like coming from someone who's using a cellphone for the first time and who, in excitement about the power of the new gadget requests – will I now abandon face to face encounters and just talk with everyone through my cellphone? Of course not! Use your cellphone to get in touch with people who are not physically in your vicinity. But for people who are around you, there is nothing wrong with talking with them directly in person. In fact, that might even be preferred.

Instead of abandoning one system in favor of another, I suggest you combine Internet marketing with your traditional marketing skills. You could build an awesome marketing network that way!

What Can You Do When Your Mind Refuses To Write Your Sales Letter?

You need to write a sales letter but you can not find the words, the harder you try the less comes to mind. In the end you're left miserably staring at a blank piece of paper – What can you do?

Many people have told me that they face this kind of problem when it comes to writing their sales letter. No matter how hard they try and think about writing their letter they just can not seem to get things moving.

It's really frustrating and can happen to us all from time to time but there's a great way to get those ideas flowing and break out from the mental blocks. Let me ask you something first though …

Do you know your product?

I mean really know your product.

You see in order to be able to sell something you really have to know it in intimate detail. For instance how can you sell the benefits of Liposuction without you are a woman who's actually been through the process?

What do you know about it apart from heresay? You do not know whether there's any pain involved or whether there's a special diet you need to eat afterwards.

Do you know what feeling there is immediately after the operation? Do you look into the mirror and see the hour glass figure you were dreaming about before you went for the op, if not how do you feel deep down?

Are there feelings of anger and dismay or is there a deep sense of ecstasy as you look out and see the real you that was hiding inside that tired old body all the time?

Only someone who has really experienced those first fearful glances can honestly tell this with an emotion that rings true.

This is why you have to know every little thing that you can about your product before you sit down and try to write your sales letter.

Knowing and loving your product gives you the burning passion to tell all the world about it and is the first step in overcoming the dreaded blank screen that so many sit in front of for hours on end, unfortunately trying to write their sales letter.

So the first thing you need to do is to get hold of your product and fall in love with it – that means you actually have to go and buy, borrow or test drive it.

Look, you're going to be writing a story form your heart telling me exactly why I should buy your product from you. If you do not know and love it how can you in all truth and honesty tell me to buy it?

Ok, go and get your product, take it in your hands and start to use it. If it's a book read it, if it's a car drive it – Do whatever you have to do to get to know your product in the most minute detail.

Next list the reasons why it'll help me in my life – Will it help me make more money or will it help me get from A – B more quickly and in greater comfort?

How heavy is it? Is it easy to use? Does it have any weaknesses?

List everything down the good and the bad.

You need to understand why and how I will benefit from it, also why I should buy it from you instead of from somebody else.

An easy way to do this is by brainstorming.

The way you do this is to take a blank piece of paper and draw a small cicle in the middle, write your product's name in the middle of the circle.

Now it's time for you to get the magic going!

Look at the name of your product and write the very first thing that comes into your mind down on the paper.

Draw a line radiating out from the circle and write your thought at the end of that line.

Do not think or worry about spellling, just write. As Soon as you've finished writing one thought another will be there, draw another line and write that thought down also.

Soon you'll have so many thoughts hitting you that you will not be able to keep up – Just keep on going until you have nothing left inside your head.

This is such a stimulating exercise that it'll often leave you panting for breath!

Once you've finished all you need to do is look at what you've written and make a list of all the great ideas you have. List them in order of importance.

Now you have the outline for your letter.

Use the most important reason on the list, the main reason why I should buy your product (this is the largest benefit of your product) and turn this into a sensational headline.

Allow the ideas on the list to flow into your sales letter using sub-headlines when you need to emphasize a point, soon your letter will have almost written itself.

Finally, when you write your letter remember to only write it to one person at a time – make it personal!

That's it for now, go and grab your product, fall in love with it and start to list the reasons why I should buy it.

Go on do it Now!

Copyright 2006 Stuart Elliott

Why Are Queue Management Systems Important?

When you’re doing something you love time seems to fly by, but if you’re bored to tears, minutes can seem like hours. And what’s more boring than waiting in a queue? Despite this era of fast-paced and instant service, one cannot escape lining up at the doctors, at the bank, to pay bills or to buy groceries. In a commercial world that revolves around customers, effective queue management is very crucial and technology plays a vital role in this regard. It equips businesses to manage customers effectively even during rush hour and peak season. Queue management is a crucial part of the service industry. It deals with issues of customer management with regards to reducing waiting time, improving services provided and enhancing your customers’ in-store experience. This is how it will help your business grow rapidly.

FASTER PROCESSING

A queue management system takes care of customers’ needs, right from their arrival at the branch to the time their service requirement is fulfilled at the respective counter. It also helps customers select the service required through their phone or any electronic device. The customer then has the convenience of movement while maintaining their position in the queue as he receives a ticket that displays a number. The customers can also gauge their waiting time.

IMPROVE PRODUCTIVITY AND OPERATIONAL EFFICIENCIES

An effective queue control system can lead to a significant improvement in an organization’s service efficiency. When queuing, customers are dealt with at a fast and efficient pace and fewer staff members are required which frees up staff time to deal with other essential matters.

ENHANCED CUSTOMER EXPERIENCE

‘The customer is king’ and keeping customers happy is the ultimate business goal. Queue management kiosks provide the functionalities of allotting and printing tickets for customers to help them enjoy the benefits of a virtual queuing system. Customers are connected to the interactive visual media while they wait to be assisted. With Customer Feedback Devices attached to QMS, organizations can get instant customer feedback. This data is further utilized to enhance customer experience and services.

HIGHER ENGAGEMENT

It helps provides a systematic method to monitor staff performance in a streamlined, hands-free process. The goal is to enhance the service quality and save your organization’s time and money by completing tedious tasks automatically. In turn, this increases the productivity of your employees by allowing them to focus on their core areas of talent.

DECREASED WAIT TIME

With QMS, customers wait time has decreased by a great extent. Managers can do a better job of monitoring lines and reallocating resources when they’re notified. The average wait time is decreased with real-time queue management which then helps organizations prevent service breakdowns and assist businesses to run more efficiently.

REAL-TIME PERFORMANCE MONITOR

Queue management systems help monitor real-time performance and offer reports for strategic management purposes. It helps top management access the data of all registered branches in real-time to monitor performance across the entire company. This helps organizations to integrate reporting into the business process. It also helps compare statistics on staff and performs statistical analysis of data for future needs.

Queue management systems have a comprehensive list of benefits that help accelerate your business and positively impact it. Adapt to an energy-efficient, time-saving and systematic approach of queue management with Q-Sys.

A Guide To Great Sleep, Natural Aid Options And Helpful Gadgets

Are you looking to get a great sleep. Natural aid products can help you finally get the rest you need for the entire night? The good news is that when you use remedies to sleep, natural aid products will not give you the side effects that you can get from prescription sleeping pills. In fact, you can get very ill from the side effects of sleeping pills if you are not careful.

The fact is that you do not have to put anything in your body if you do not want to nowadays. There are plenty of remedies that are natural. Sleep aid gadgets do not have any side effects and fall into the natural aids and remedies category and there are many products on the market that can help you get the rest you need.

To Wear During Sleep: Natural Aid Options

There are a number of products to wear that help sleep. Natural aid gadgets that you wear can come in the form of masks that block out both light and all sounds. Look for one that has a thin comfortable elastic strap that won’t slip around. It should also completely muffle the ears and eyes without feeling too heavy. They should be light weight, breathable, durable and flexible. Ones that fit to your head with a Velcro strap are the best.

If someone’s snoring is keeping you up suggest they wear a chin strap or “snore clips” which are anti-snoring devices that clip on the nose.

Music To Induce Sleep: Natural Aid Options

There are all kinds of gadgets on the market that play music or tones intended to put you to sleep. There are white noise machines that play ocean surf, rain or bubbling brook sounds that can help you fall asleep. You can also get other forms of sound products to help sleep. Natural aid can come in the form of a clock that has a function called gradual sunset. Gradual sunset is a light on the clock that gets dimmer and dimmer signifying it is time for you to fall asleep.

Of course there are many subliminal CDs and also music of recorded affirmations and nature sounds that are widely available and that are used by millions to get to sleep every night. You can get self-hypnosis CDs that can help you mesmerize yourself into a state of bliss.

Bio Feedback for Insomnia

Nowadays you can get small hand-held computers that can help treat insomnia by recording your sleep patterns and helping you develop a regular sleep pattern. These types of devices set your bedtime and prompt you to get out of bed if you are not sleeping. It then automatically adjusts your bed time for you so that you get a good night’s sleep.

Using biofeedback devices is only effective if you remember to turn the devices on in the first place. They are usually the size of a small cell phone and a bit expensive at $100 each.

If you are having difficulty getting adequate sleep, natural aid can be a really successful option. If you have any questions or queries then you should always consult your doctor before using one. This is especially true if you are feeling uncomfortable about using a remedy to sleep, natural aid or herbal supplement..